RTM - Route to Market

RTM is capable of calculating the most suitable and efficient route to take when delivering your products to customers. This is done by using Dynamic Routing, the Client Database as well as the Dynamic Web-App planning software. The created routes are delivered in real time to the forwarder's task list in the Dynamic Collect 7 Delivery Mobile App.

Get to know your customer

All firms need to understand their customers before considering which sales channels to put their resources into. Sales channels are usually divided into direct channels, such as sales reps, shops, websites, mail order and exhibitions; and indirect channels, such as sales agents, distributors and franchisees.

Choosing the right sales channel

There are pros and cons to all sales channels. With direct emails, for example, data laws must be considered and the response rate can be low. But it is an inexpensive route to market. Trade shows or exhibitions can be a more effective way of directly reaching potential customers.

Measure your results

Deciding on the sales channel you will use is a significant part of your marketing strategies. Once that is done, it is vital that you promote the channel to your potential customers thus increasing your target clients' awareness. You can't expect them to purchase your product without any knowledge about your company! Another important aspect is measuring the number of sales and inquiries from the channels you have chosen in order to determine the degree of success each channel serves.

Let's face it, you could have the best product or service in the world, but it will fail to succeed without proper marketing.That is, without customer awareness, how can you expect your potential customer to have any idea that you exist?

To maximize your chances of business success, it's necessary to identify and focus on the most effective routes to your market. Any route can get you to your customer however, it's the most efficient and fastest one that you should be looking for. You can easily overlook the best routes to your market by skipping the homework required when looking for the best sales channels for your product or service. When you complete your market research by figuring out where and how your target customers prefer to purchase your product, your enterprise will definitely acquire ts best potential to succeed.

Get to know your customer

All firms need to understand their customers before considering which sales channels to put their resources into. Sales channels are usually divided into direct channels, such as sales reps, shops, websites, mail order and exhibitions; and indirect channels, such as sales agents, distributors and franchisees.

You will need to ask your customers what they buy, where they buy, how they prefer to buy and why they buy. Different customers in different sectors can have very different buying habits and expectations.

A busy professional consumer, for example, will probably appreciate an online sales channel for books and DVDs. An engineering buyer considering a complex product will appreciate face-to-face contact so they can discuss technical details and build a long-term relationship with the seller. In that case, meeting your customers is necessary in order to establish your credibility and persuade them that you can offer better value than your competitors by emphasizing your value preposition in your market segmentation.

Whoever you are selling to - whether a consumer or a business customer - you will need to appreciate the needs of the individual buyer and ensure that you can cater to them.

Choosing the right sales channel

There are pros and cons to all sales channels. With direct emails, for example, data laws must be considered and the response rate can be low. But it is an inexpensive route to market.

Trade shows or exhibitions can be a more effective way of directly reaching potential customers. But there may be a risk attached to being placed right next to your competitors.

Using a sales agent or telesales team can work well, especially if sales are not your strong point. But such third parties may be more likely to focus on immediate sales rather than establishing long-term relationships with customers, and there are issues of control to consider.

However, it is important not to assume that your competitors have got it right. The evidence of your market research should inform every decision you take when picking your sales channels.

Measure your results

Deciding on the sales channel you will use is a significant part of your marketing strategies. Once that is done, it is vital that you promote the channel to your potential customers thus increasing your target clients' awareness. You can't expect them to purchase your product without any knowledge about your company! Another important aspect is measuring the number of sales and inquiries from the channels you have chosen in order to determine the degree of success each channel serves.

This will tell you which route will generate the most sales and so deserve further promotion, and which you should scrap, if any. Measuring returns on investment will show you the real cost of a particular route to market; As a result, if there are any routes present that are uneconomical then they should be removed. Focusing on the routes that are efficient will help increase your revenue and customer loyalty.



Optimize fleet utilization, help to reduce mileage, help to reduce fuel expenses, and help to reduce overall Delivery Opex.


Overview:
  • Ability to view market relevant information in near real time = ability to make effective decisions on the go!
  • Simplifies the work processes of the Sales Force, and easy to manage on daily basis
  • Ability to provide World Class and personalized Service to retail Clients… increasing loyalty
  • Decrease delivery / Service Time (Pre-Order, Conventional and Hybrid Sales Models)
  • Maximizing Trade marketing spend by facilitating daily / weekly / monthly audits on the GO!
  • Visible Territory and Route Management on Maps, Live reports to clearly and easily track stock situation in the market